Skepta

One of the most legendary influences in the global and UK rap scene, Skepta is an award-winning rapper, MC, producer, and record label owner.

Recently released album The Cool Tape Volume 3 with singles 'Falling For You' featuring Justin Bieber and 'Cabin Fever'.

Jaden will be joining Justin Bieber on his 2021 World Tour from February 2022 - June 2022.

Jaden is involved in a number of philanthropic causes, including his I Love You vegan food trucks to feed the homeless and his Water Box initiative, which deploys water filtration systems to underserved communities to give them access to clean water.

At only 10 years old, Jaden developed the concept for JUST Water, a 100% recyclable water carton company that he co-founded and created to help replace single-use plastic bottles. Since its inception, JUST Water has kept nearly 4.4 million pounds of carbon from being released into the environment.

Jaden is an avid activist and fights to empower Gen Z on topics such as: climate change, sustainability, reducing ocean plastics, clean water, voting, and access to education.

With the release of his fourth album, 2016's Konnichiwa, Skepta made his commercial and critical breakthrough. The LP included the singles "Shutdown" and "That's Not Me," both of which secured platinum status, as well as the album's third hit, "Man." It debuted at number two on the British charts and earned vast critical acclaim, later winning the prestigious Mercury Prize.
Skepta has been nominated for three Brit Awards, including the Brit Award for British Male Solo Artist. As a key figure in the grime scene, his influence on contemporary British popular culture earned him a spot on Debrett's 2017 list of the most influential people in the UK.
Skepta launched his own record label and creative agency, Big Smoke.
Skepta has collaborated with some of the biggest names in music including Pharrell Williams, Drake, Kanye West, A$AP Rocky, Goldie, Kid Cudi, and many more.
Skepta continues to be an icon & trendsetter within fashion aligning himself with brands such as Louis Vuitton, New Bottega & Dior, and an inspiration amongst people globally through his music & lyrics.