f5ve

Hailing from Tokyo, f5ve (pronounced fi-vee) is a Japanese girl group unafraid to create their own path.

Recently released album The Cool Tape Volume 3 with singles 'Falling For You' featuring Justin Bieber and 'Cabin Fever'.

Jaden will be joining Justin Bieber on his 2021 World Tour from February 2022 - June 2022.

Jaden is involved in a number of philanthropic causes, including his I Love You vegan food trucks to feed the homeless and his Water Box initiative, which deploys water filtration systems to underserved communities to give them access to clean water.

At only 10 years old, Jaden developed the concept for JUST Water, a 100% recyclable water carton company that he co-founded and created to help replace single-use plastic bottles. Since its inception, JUST Water has kept nearly 4.4 million pounds of carbon from being released into the environment.

Jaden is an avid activist and fights to empower Gen Z on topics such as: climate change, sustainability, reducing ocean plastics, clean water, voting, and access to education.

  • f5ve are a five-piece group composed of J-Pop icons SAYAKA, KAEDE, MIYUU, RURI (previously in Happiness and E-Girls) and RUI (from iScream).
  • They have joined forces with executive music producer and Grammy award winner BloodPop® to create Japanese pop music for an international audience. BloodPop has produced and written songs for a variety of well-known artists, such as Madonna, Justin Bieber, Britney Spears, Lady Gaga, Post Malone, John Legend, and Travis Scott.
  • f5ve’s mission is to infiltrate the subconscious mind to eradicate self-doubt and bad vibes. Utilizing their arsenal of optimism, confidence, fantasy, intelligence and female empowerment, these five women create surreal aural landscapes in which fear can’t exist.
  • Their debut single “Lettuce” has amassed over 3M YouTube views and paved the way for second release “Underground” to become one of the most viral songs in Japan with over 70M plays on TikTok.
  • f5ve are creating dreamy yet adult aural landscapes that will continue to redefine Japanese pop with specially curated “dream sequence” albums to be expected in 2025.

Analytics

Gender

67

%
female

33

%
male
Age
13-17
18-24
25-34
35-44
45-64
11
%
43
%
34
%
10
%
2
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Brands
awards