Beth Birkett

Beth Birkett, affectionately known as "Bephie," is a designer, co-owner of the streetwear mecca Union Los Angeles, stylist, director, and creative director in the world of short videos and commercials.

Recently released album The Cool Tape Volume 3 with singles 'Falling For You' featuring Justin Bieber and 'Cabin Fever'.

Jaden will be joining Justin Bieber on his 2021 World Tour from February 2022 - June 2022.

Jaden is involved in a number of philanthropic causes, including his I Love You vegan food trucks to feed the homeless and his Water Box initiative, which deploys water filtration systems to underserved communities to give them access to clean water.

At only 10 years old, Jaden developed the concept for JUST Water, a 100% recyclable water carton company that he co-founded and created to help replace single-use plastic bottles. Since its inception, JUST Water has kept nearly 4.4 million pounds of carbon from being released into the environment.

Jaden is an avid activist and fights to empower Gen Z on topics such as: climate change, sustainability, reducing ocean plastics, clean water, voting, and access to education.

Beth has worked in the fashion world for over a decade. Besides being the co-owner of the streetwear mecca Union Los Angeles, she is also the founder of Bephie's Beauty Supply, a community and women-lead marketplace.
She's worked as a wardrobe stylist and costume designer, music programmer at MTV and has had collaborations with brands such as Union, Nike, Adidas and Nordstrom to name a few.
Beth's work has a distinctly feminist approach, and she thinks first of creating clothing for Black women. Moreover, her pieces are gender-neutral and meant to convey freedom of thought and freedom of movement, not just in one's own body but across a range of spaces.
She recently wrapped her second season as a judge on THE HYPE (HBO MAX), a competition series for up-and-coming streetwear visionaries.
Beth most recently partnered with Jordan Brand on a shoe and apparel Collab for 2022 and 2023 where she designed her own sneaker and directed the video campaign. Next up she'll be directing a global campaign for Canada Goose that will be released in 2023.