1010 Benja SL

Rising star 1010 Benja SL is a producer, singer, and songwriter who went from living on the streets to receiving critical acclaim from the music industry's leading tastemakers.

Recently released album The Cool Tape Volume 3 with singles 'Falling For You' featuring Justin Bieber and 'Cabin Fever'.

Jaden will be joining Justin Bieber on his 2021 World Tour from February 2022 - June 2022.

Jaden is involved in a number of philanthropic causes, including his I Love You vegan food trucks to feed the homeless and his Water Box initiative, which deploys water filtration systems to underserved communities to give them access to clean water.

At only 10 years old, Jaden developed the concept for JUST Water, a 100% recyclable water carton company that he co-founded and created to help replace single-use plastic bottles. Since its inception, JUST Water has kept nearly 4.4 million pounds of carbon from being released into the environment.

Jaden is an avid activist and fights to empower Gen Z on topics such as: climate change, sustainability, reducing ocean plastics, clean water, voting, and access to education.

1010 Benja is releasing his debut album "Ten Total" in March. 1010’s work revels in the unexpressed, oft-misunderstood nuances of Midwestern America: televangelism, megachurches, the isolation of individualism, desperation and loneliness, self-education, impassable gulfs of longing, belief in the impossible, the price of freedom, slow economies, and hidden histories.
1010 Benja SL immediately earned critical acclaim after the release of his single "Boofiness" in 2017.
Followed by the sweeping 2018 single "Wind Up Space", the six-track "Two Houses" project and 2020's stripped back singles "Dobby" and "Woodrow", 1010 Benja SL latest EP release, "Three Times", is another display of the captivating sound he's cultivating.
Benja has received critical acclaim from BBC Radio 1, Lyrical Lemonade, Pitchfork, and more. He has also been featured on major Spotify and Apple Music playlists, including "POLLEN", "Alternative R&B", "New in Indie", and "Breaking Pop."